The Marketing Communications Mix is a blend of business tools used by marketing professionals who often refer to it as the four Ps: product (brand name, styling), place (distribution channels, warehousing), price (retail price, seasonal pricing) and promotion (advertising, sales promotion).
Before developing a marketing campaign you need to do some market research. Based on the information you gather you will be able to develop an organized plan. A company that understands what is marketing will be able to deliver the best products to the ideal clients at the perfect time. The purpose of all these strategies and plans is to maximize the profit.