It’s no secret that most of us want to travel. After all, who doesn’t want to enjoy exploring new towns and cities, checking out some natural scenery, or even going after something you’ve never done before?
According to MMGY Global, millennials are predicted to travel 19% more than they did last year, making it still one of their biggest desires in life. And if you’re looking to reach them on your blog and gain some popularity, it’s best you start looking into doing the same.
Traveling will not only be a great cleanse from the average day-to-day but a chance for you to learn about the world. Plus, depending on the amount of responsibility you have, this could be a once in a lifetime opportunity, something to take advantage of while you’re young. Believe it or not, there’s no better time to start thinking about hitting the road than now. Here’s why:
As many of us know, social media is one the easiest and best ways to promote your blog. And what better way to do that than by traveling the world? This will not only provide you with the chance to showcase where your interests lie but the types of exploration you’re capable of. People gravitate to those who go after the things they wish they could, which should be your goal in creating amazing content.
In compiling your travel plans, create a calendar of when and roughly what you’re going to post. While you should embrace every moment of spontaneity, it’s also good to have a set goal in the amount you’re trying to share. Diversify these posts based on categories (I.e, one meal, one historic spot, etc.) Finally, this can also be an opportunity to reach out about paid content as well.
In terms of inbound traffic for new followers, take the time to dig through the best hashtags for Instagram. Additionally, always have a call to action for a post. For example, if you go to a restaurant that you’re either partnering with or are just really excited to try, have a link in your bio that goes to that specific blog piece (I.E,: “Just tried the best burger of my life @RexsBurgerBar. Check out the link in my bio to learn more). Strategies like this not only will provide you with more consistent content but possibly the bonus of earning free meals or other perks.
It goes without saying that travel is perhaps one of the best ways to learn about the world. From the theater district restaurants of New York to the history behind a deep southern town like New Orleans, the possibilities are endless. And if you’re looking for a fresh take or insights into how you can take your blog to the next level, this is the perfect outlet.
Make a list of all the places you want to visit, as well as why you want to visit there. Off the bat, this will help you learn a little bit more about yourself, and the type of trip you want to go on (plus, drawing out a city-to-city map will help save a ton on travel time/gas). Try to come up with themes or points of interest, as well as reach out to these folks in seeing if you can partner with them. Some of the best travel bloggers live completely for free while enjoying the world, and there’s no reason why you can’t be a part of that too. Finally, don’t just go after things that have been over and over again. Instead, try to tell your own story, the best you can.
One thing about traveling that you’ll discover in your journey is how fascinating storytelling can actually be. I’m not saying that just because you meet someone of note that they’re worth 500 words on your blog, but take a snapshot and say a few words. Even if it turns out to be corny or not your best work, it’s still great practice. Telling a great story takes a lot of refinement, which this is probably one of the best moments you could take from.
Make it goal to write a story or two a day. These can be in different variations (I.E, a long-form piece on one topic versus a short few sentences on one place). As you form a better perspective, you’ll become a better writer, as the best ones are respected for their perspective on the world. And as noted by Hubspot, with 53% of marketers saying blog content is their top inbound strategy, this could potentially turn into a lucrative way of getting more gigs once you get back home.