A marketing plan outline involves using the information you already have to help you create the strategy you need in order to develop your business.
The first section you must incorporate in your outline is the Executive Summary. This is where you have to explain the reasons why you made this marketing plan outline. You can discuss what changes, in your opinion, need to be made, and what new products need to be reconsidered. This division must contain the solutions you offer for the firm’s problems.
The Company Overview section must begin with a description of the position your company has on the market. This idea must be very realistic because it will help you find out the difficulties your company might face in the following year. Here you can incorporate the following aspects:
• the market size and growth;
• the products issues: new trends, the profit they make;
• the strategies used by the competition;
• the target audience;
The next part, Company Objectives, should invoke the goals you want to achieve for the year. It is indicated to make your goals measurable, such as “increase the number of costumers by 25 percent”. This will allow you to evaluate your progress.
The next section that you need to include in your draft is Marketing Strategies. Here is where you have to explain the methods you are going to adopt in order to enlarge the number of your clients and obtain other important achievements. You must think about the tactics you need to embrace, such as advertising, promotions, or gift coupons, which will help attract a larger audience. Try to predict the returns on the financial investments your firm has to make.
The Budget is the final step of your marketing plan outline. You have to establish which the costs for each marketing activity are. If you discover they involve large amounts of money that you can’t afford to spend, review your marketing tactics and replace them with something more suitable. Remember to establish a dead-line for all your projects if you want to see the results of your work as soon as possible.
These activities have to be monitored and measured because that will help you make future decisions. This is why you need to be in charge of the whole process if you want to get the best results.
