It’s sad to see that today, there are still some really bad logos being used by organizations. A logo is a huge part of branding and needs to represent the brand’s identity and image. A good logo should be distinctive, memorable, timeless, unique, and versatile. Perhaps one of the reasons for coming up with poor logos is failing to address some of these crucial qualities.
As a designer or business owner, you need to understand the importance and values of a brand’s logo. A logo can have a significant impact on how customers and other businesses perceive your brand. So it’s essential to design a logo that appeals to your business authority and your target audience. Here are some handy tips to help you create an outstanding logo for your brand.
Pick The Right Type of Logo
The first step in designing a logo is figuring out which type of logo you want. There are several different types of logos that you can choose from. Some of the most popular varieties include emblems and brand marks that can features any symbols from the Greek symbol of strength to an apple. The type of logo that you choose should blend well with the rest of the branding. But, don’t pick anything too generic, try and add a unique touch in every bit of design.
Pay Attention to Colors and Typography
Picking the colors and typography is a critical part of logo design. Different colors have different meanings, ideas, and emotions attached to them. Learn about the phycology of color to inform your decisions when selecting the right colors and combinations. It’s essential to keep the color usage to a minimum (use at most two colors) and ensure that the color aligns with the brand’s overall visual scheme.
The typography can also have a massive impact on the appeal of the logo. Some types of fonts can make the logo seem formal and authoritative, while others can make it seem playful and fun. Make sure to use typography that best reflects your brand’s voice.
Know What It Means
Every good logo should have a story to tell and a deep meaning. A logo should be more than just a graphical representation; you should be able to tell the thought process and ideas that went into designing it. For instance, the Amazon logo has an arrow that points from the letter ‘A’ to ‘Z,’ meaning that you can get just about anything on amazon “from A-to-Z.”
If you opt to use generic or exotic symbols in our logo design, you should be able to tell what each symbol means. For instance, the actual Greek symbol of strength can represent resilience, durability, and toughness.
Keep It Simple
Don’t make your logo too complicated. The very concept of a logo is to communicate to the audience in just one glance. Use a minimalist approach when designing your logo; focus on just the essential and do away with visual clutter. Some of the world’s most recognizable logos, such as Nike, Google, Apple, and Facebook logos, are remarkably modest and minimalistic, yet they relay their messages clearly and plainly. A complicated logo can be confusing, and may at times send mixed signals to the audience.
The Negative Space Matters
Many designers ignore or fail to utilize the negative space around graphical elements. Negative space is the white or blank space around the elements, or the background. The FedEx logo is an excellent example of well-utilized negative space in logo design. There is a subtle and yet very prominent arrow between the letters ‘E,’ and ‘x.’ Incorporating negative space in your design can make the logo look unique and creative.
Designing a logo doesn’t have to be a nerve raking task. All you need to do is set your goals and objectives, collect or create the necessary elements, then bring everything together into a single design. However, you’ll need to be remarkably creative and imaginative to create an impressive logo.