There are numerous small businesses that fail despite having quality products or services. The main reason for small business failures is the fact that the entrepreneurs don’t know how to target their customers. Target market strategies are the foundation of marketing. As long as you know your customers you will be able to develop strategies for reaching them.
The Marketing Communications Mix is a blend of business tools used by marketing professionals who often refer to it as the four Ps: product (brand name, styling), place (distribution channels, warehousing), price (retail price, seasonal pricing) and promotion (advertising, sales promotion).
During the Great Depression, producers realized that they must focus more on the selling process and not only on the manufacturing process. Companies began to adopt the marketing concept, aligning their functions to focus on customer needs. The purpose of a marketing concept is to give companies a complete understanding of the buyers, so that the service or product they offer can sell itself.
There are many marketing internships offered by top companies that can get you a substantial salary after graduation and even a permanent position. Because there are even more qualified professionals with a substantial amount of experience, landing the right internship can be tough if you are not prepared.
Modern marketing orientation evolved from earlier marketing concepts developed in the 50s, under which organization chose to operate their business. These marketing concepts emphasize the effort to achieve the organization’s goals and meet the needs of the customers, guiding the managers of today.
There are both advantages and disadvantages of careers in marketing. Such jobs usually require creativity and social skills. Furthermore your income is influenced directly by the results of your work. However due to the intensity of the work rhythm and the diversity of the tasks, a marketing job can be considered stressful by most people.
Before developing a marketing campaign you need to do some market research. Based on the information you gather you will be able to develop an organized plan. A company that understands what is marketing will be able to deliver the best products to the ideal clients at the perfect time. The purpose of all these strategies and plans is to maximize the profit.