Most young graphic designers find it difficult to get clients, because they don’t have many years of experience and a stack of designs to show. The truth is you don’t need a thick design portfolio, because most businessmen don’t have time to look at all the pages. It is better to include a few paper creations especially made for a job, or multiple portfolios for different jobs. Building a website is a great idea, because you can easily mail the link to people. Whatever you choose, these 5 steps will give you some valuable tips:
Step 1 – Find the right portfolio case
The first step you need to take when creating a graphic design portfolio is to find a case to contain your artwork. The size and the style must match the content; also it has to be large enough to fit all the pages. If you want to add many poster designs you will need a bigger case so you can print them in a larger size that will highlight the details. A portfolio book is another option, because they are easy to manage and you can slide the pieces into place effortless. Make sure your case is pleasant and professional, with a neutral background.
Step 2 – Select your work
This is the most important part of the graphic design portfolio, because it shows your talent and skills. If you are still in school and don’t have a focus, choose your best designs, even if you have only personal and school projects. Any work can impress, as long as it reflects your creativity and personality. Add some pieces such as book designs, layouts, magazines, logos, photographs, design projects, calligraphy and thumbnails. If you have some experience in working with clients, make sure you include some designs. It is always better to choose fewer good pieces than many a dull creations. Here, we should mention this is an important step to take when you’re also looking for a job in a larger company, not just seeking clients for independent projects. For example, you can use your skills to become a web designer, something that is very sought today.
Step 3 – Add descriptions
Regardless the type of design portfolio used, PDF, website or a printed version, make sure you include a description for each piece, where the work appeared, the description of the project, any awards received and your role in the project. You can also add some background information, a cover letter, contact information, services offered, clients you’ve worked with and a mission statement.
Step 4 – Amaze the client
Your graphic design portfolio must have a strong pleasurable effect throughout the entire presentation. The best way to do that is to start and finish strong. Leave your best pieces for the opening page and the end so you will create a good first impression and leave a great visual memory.